Tuesday, September 1, 2009

Real time example for Normalization

Data Preprocessing – Normalization - Real time example

In this article, we are going to see normalization in action in a popular web application. People who are not familiar with normalization please refer to my previous post.
We all know very well the capability of Google to exploit the available technology and give innovative products to us. Google insights for search is one such great product from Google. This application's concept is almost completely based on the normalization concepts. Let us see what this application allows us to do, suppose if I want to find who is a more popular tennis player in the year 2009. Serena Williams or Venus Williams? Insight allows to me to find the answer for this question based on the web traffic ( News articles, searches ) for these two keywords.